Brands can be powerful.
When managed with devotion, brands provide dependable, recurring revenue to your organization. Your most valuable asset.
Our highlights:
Honing a brand name and market position is tedious work - a combination of market intelligence and intuition.
On May 18th, 1984 the US FDA approved the non-prescription sale of 200mg ibuprofen. On May 20th first production boxes of Advil were being delivered to store shelves across America. No other brand stood a chance.
Preparation, research and confidence launched the Advil brand into history. Advanced Medicine for Pain - a distillation of exactly what consumers want when trying to cope. Simple - not easy.
Intelligence and intuition combined with experience.
When technology leapfrogs disruption becomes viable and a new story can emerge. Getting that story right demands diligence and creativity. TheraSense leapfrogged the entire blood glucose testing market by introducing FreeStyle - a consumer use medical device using a butterfly as it's icon. It resonated and start-up TheraSense had a billion dollar (plus) exit.
Bringing value and affordability.
An unmet need provided the foundation for Walmart’s “ReliOn” brand. Bringing value and affordability to people with diabetes was forward thinking based on in market knowledge and empathy. This downshift to value expanded access to life-sustaining medicine and devices allowing improved disease management for many. Somethings a market waits through simple recognition.
Identifying what each brand needs.
Books were easy but healthcare has been a challenge for Amazon. Willing to place a big bet but needing a brand platform that could speak broadly, Amazon asked us to accelerate their push. The word "choice" was already part of the lexicon for the Amazon marketplace. Our iconic brand treatment brought instant credibility and recognition to their platform and sets the stage for Amazon’s future participation into US healthcare delivery.